Our Mission
Every child deserves to have their best moment captured.
All Star Imaging brings families and talented local photographers together to capture the energy, pride, and joy of youth sports — preserving the moments that matter most, making high-quality photography accessible to all, and giving back to the communities that help every child shine.
Accessible & Affordable
Professional-quality sports photos shouldn't be a luxury. All Star Imaging connects families with talented local photographers through an innovative platform — making it easy and affordable to capture and cherish the moments that matter most.
Community First
Youth sports build character, resilience, and lifelong friendships. A portion of every transaction supports foundations that remove financial barriers and help children from all backgrounds participate in organized sport.
Empowering Photographers
We give passionate amateur photographers a platform to earn income doing what they love — helping them fund equipment upgrades, build a professional portfolio, and turn a hobby into something more.
Our Story
Born from a gap between a phone and a lens.
On the sidelines and at the rink, parents experience it every day: the split second that matters, gone too quickly or captured imperfectly. Professional photography has always been the answer, but too often it is simply out of reach. At the same time, talented photographers with the skill and equipment to capture those moments beautifully remain underutilized, without a simple way to connect with the families who need them.
All Star Imaging was created to change that. Founded by John Dai, a parent with two young children both playing sports, and lifelong photography enthusiast — ASI connects families with skilled photographers to capture the moments that matter most. We make high-quality sports photography more accessible and affordable, empower photographers to share their craft, and drive meaningful impact by giving back to the communities we serve.
Community Commitment
More than a platform — a social enterprise.
Every moment matters, and every family deserves to hold onto them. A great sports photo captures the pride, joy, and energy of a child’s journey — memories that last a lifetime. At All Star Imaging, we believe those moments should be accessible to all, not defined by cost, and we’re committed to giving back to the communities that make them possible.
Free to book. Pay only for what you love.
Bring us to your next game — booking a photographer is always free, and you only pay for the photos you fall in love with. Every session includes a free team photo, and we're proud to give back with complimentary coverage for community and charitable events.
Profit-sharing with sports foundations
A percentage of All Star Imaging's annual profits is donated to organisations that fund equal access to youth sports. Every album browsed, every photo purchased, and every photographer who joins our platform contributes directly to keeping kids in the game.
Ready to be part of it?
Browse event albums to find your athlete's best shots, or join our growing community of photographers capturing memories across Canada.